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LuckyBlock Privacy Policy

Welcome to LuckyBlock. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website lucky-blocks.co.uk and related services. We are committed to protecting your privacy and ensuring your data is handled securely and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the UK Gambling Commission’s requirements.

1. Data Controller

LuckyBlock is the data controller responsible for your personal information. Our registered address is 12 Queen’s Road, London, SW1A 1AA, United Kingdom. If you have any questions or concerns about your privacy or data protection, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process the following categories of personal data to provide and improve our services:

• Full name and title
• Email address and telephone number
• IP address and device information (e.g., browser type, operating system)
• Postal address and date of birth
• Gender (optional)
• Account registration details and user preferences
• Transaction details, including deposits, withdrawals, and payment methods
• Verification documents for identity, age, and address, as required by law
• Usage data such as login times, game activity, and interaction with our services
• Data from third-party sources for fraud prevention and responsible gambling
• Special category data (e.g., health or ethnicity) only if voluntarily provided

3. How We Use Your Data

Your personal information is used strictly for the following purposes:

• To create and manage your LuckyBlock account and provide our gaming services
• To verify your identity, age, and eligibility to use our services in compliance with UK law
• To process financial transactions securely and efficiently
• To comply with legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling requirements
• To communicate important updates, account information, and changes to our services
• To administer promotions, bonuses, and competitions you participate in
• To personalise your experience and tailor marketing communications, subject to your consent
• To monitor and prevent fraudulent or suspicious activities
• To analyse and improve our website, services, and customer support
• To conduct statistical and research analysis to enhance our offerings

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contractual necessity: to perform our contract with you and provide the requested services.
• Legal obligations: to comply with UK gambling laws, AML regulations, and other statutory requirements.
• Consent: for marketing communications and processing special category data, where applicable.
• Legitimate interests: to protect our business, prevent fraud, and improve our services, balanced against your rights and freedoms.

5. Data Retention

We retain your personal data only as long as necessary for the purposes outlined above or to comply with legal obligations. Typically, we keep your information for up to five years after your account is closed or your last activity, unless a longer period is required by law (for example, for ongoing investigations or self-exclusion records).

6. Marketing Communications

We may send you marketing messages about LuckyBlock offers and partner services only if you have provided your explicit consent. You can manage your preferences or withdraw consent at any time through your account settings or by following the unsubscribe link in our communications.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience. These include:

• Essential cookies required for website functionality and security
• Preference cookies to remember your settings
• Analytical cookies to understand website usage and improve performance
• Advertising cookies to deliver relevant promotions

You can control cookie settings via your browser preferences; however, disabling essential cookies may affect your access to some features.

8. Sharing and Transfer of Data

Your personal data may be shared with:

• Third-party service providers, such as payment processors, identity verification services, and software vendors
• Regulatory bodies, including the UK Gambling Commission and law enforcement authorities, when required by law
• Fraud prevention and responsible gambling organisations
• Companies within the LuckyBlock group for operational purposes
• Other third parties only with your explicit authorisation

If your data is transferred outside the United Kingdom or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

9. Data Security

We implement robust technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our security protocols are regularly reviewed and updated to meet industry standards.

10. Your Rights

Under UK data protection law, you have the following rights concerning your personal data:

• The right to be informed about how your data is used
• The right of access to your personal data
• The right to rectification of inaccurate or incomplete data
• The right to erasure (“right to be forgotten”) in certain circumstances
• The right to restrict or object to processing in specific cases
• The right to data portability
• The right to withdraw consent at any time without affecting previous processing
• The right not to be subject to automated decision-making with legal or significant effects

To exercise any of these rights, please contact us at [email protected]. We will respond promptly and in accordance with legal timeframes.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. We encourage you to review this page regularly. Continued use of LuckyBlock after updates constitutes your acceptance of the revised policy.

12. Complaints

If you have any concerns about how we process your personal data, please contact our Data Protection Officer first at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) via their website.

For responsible gambling support and advice, please visit the UK Gambling Commission and BeGambleAware.

Last updated: October 2024